Renaming Balluff Automation (Shanghai) Co., Ltd.

Shanghai Balluff (Shanghai) Trading Co., Ltd. has been renamed Balluff Automation (Shanghai) Co., Ltd.

Recently the renaming of the Balluff sales subsidiary in Shanghai took effect. In accordance with the new corporate slogan "Innovating Automation" Balluff Automation (Shanghai) Co., Ltd. was introduced with its new name as an engaged partner for innovative solutions in automation technology.

Balluff has grown from a components supplier to a trendsetter in automation technology who improves the competitiveness of its customers through forward-looking technologies and market-oriented solutions having Balluff quality. With innovative sensor, identification and networking solutions the family-owned company is dedicated to accelerating the entry of its customers into the age of Industry 4.0. Progress and innovation are evidenced not only in products, but also in processes and services, in customer care and communication, in thought and action. The new name of the Chinese sales subsidiary expresses this directly – accurately reflecting "Innovating Automation".

About the company Balluff

Founded in 1921 in Neuhausen a. d. F., Balluff employees 3,000 people worldwide and represents innovative technology, quality, and maximum customer orientation. As a leading provider for industrial automation, the family-run company offers a full range of high-quality sensors, system- and customer-specific solutions. In 2015 sales for Balluff GmbH were around € 366 million. In addition to the central headquarters in Neuhausen in the Filder region, Balluff has production and development sites around the world, as well as 68 international subsidiaries and representative offices. This guarantees that customers have fast availability of the products, high application assistance, and perfect service directly on-site – worldwide.