Why Total Cost of Ownership (TCO) Matters More Than Purchase Price in Flow Measurement Systems

Titan Enterprises highlights the hidden cost benefits of durable, low-maintenance flow meter technology, balancing performance with long-term value.

When selecting industrial flow meters, it’s easy to focus on specifications and upfront costs - but true value lies in long-term performance. Titan Enterprises, a leading UK-based manufacturer of high-performance flow measurement solutions, emphasises the often-overlooked Total Cost of Ownership (TCO) in flow instrumentation decisions.

“In many industrial applications, the purchase price is just a fraction of the full cost picture,” says Trevor Forster, Managing Director at Titan Enterprises. “Downtime, maintenance, recalibration, and replacement cycles add up - and that’s where Titan’s flow meters stand apart.”

The Lifecycle Advantage

Titan’s meters are engineered for longevity, with many of its devices operating for years in demanding environments with minimal service requirements. Key contributors to reduced TCO include:

• Rugged Construction – Chemical-resistant materials and solid-state sensors for longer life in harsh environments.
• Non-invasive Designs – Lower risk of clogging, fouling, or mechanical wear.
• Low-to-No Calibration Drift – Minimal recalibration needs over the life of the product. 
• Rapid Service & OEM Support – Titan’s responsive team helps minimise disruption when support is required.

Total Cost Thinking for Smarter Procurement

As industries become more data-driven, procurement and engineering teams are rethinking how they evaluate equipment. Titan encourages buyers to go beyond the spec sheet and consider:

• Long-term reliability in real-world conditions 
• Downtime implications for production lines
• Maintenance costs, including calibration frequency 
• Availability of technical support and spare parts

“When customers factor in the full lifecycle, our meters often deliver significantly better value than cheaper, commodity alternatives,” Forster adds. “Case in point - a customer recently returned one of our oval gear flowmeters for repair and we traced it back to find it had been in the field for 15 years!”

Titan’s TCO Commitment

Titan is committed to helping customers choose the most appropriate flowmeter across its portfolio of measuring solutions and provide application-specific guidance, including:

• Turbine Flow Meters – Cost-effective for clean liquids with exceptional repeatability
• Ultrasonic Flow Meters – Long-life, low-maintenance for both low and high flow applications, and high accuracy 
• Oval Gear Meters – Durable for viscous fluids and harsh chemical environments

For more information on Titan Enterprises and its flow meter solutions, contact Titan Enterprises via email sales@flowmeters.co.uk.

About Titan Enterprises

For over 40 years, Titan Enterprises has been designing and manufacturing high-performance flow meters and instrumentation. Its products serve industries ranging from pharmaceutical and food processing to industrial automation and R&D, with a strong emphasis on robust engineering, longevity, and customer collaboration.