German Brand Award in Gold for Leuze electronic

Leuze electronic was awarded the German Brand Award in Gold in the category “Industry Excellence in Branding – Connectivity”.

Owen, June 30, 2017 - The goal of the German Brand Institute is to strengthen the meaning of the brand as a decisive success factor of companies in national and international competitive environments. The German Design Council and the German Brand Institute present the German Brand Award for successful brands, consistent brand management and sustainable brand communication. Yesterday evening, the 29th of June 2017, the winners of the German Brand Awards were honored for a second time in the German Historical Museum in Berlin at a ceremonial gala. Leuze electronic was among the evening’s winners. The optical sensor manufacturer and solution provider in electrical automation was awarded with a German Brand Award in Gold in the category “Industry Excellence in Branding – Connectivity”. “The appearance of Leuze electronic was formally consistently throughout the entire communication, including the trade show booth. The brand values and the products are communicated in a clear and comprehensible way. The modern and friendly corporate design is extremely eye-catching, and was neatly interpreted in all media and communications. A great example of good handling of the brand and an example to other companies who are not quite there yet”, was the reason given by the jury concerning the decision. The German Brand Award was initiated by the German Brand Institute, which was brought into being by the German Parliament in 1953 and endowed by the Federation of German Industries. The German Brand Institute, which was founded in order to boost activities in the brand management area, is commissioned to carry out the competition. “Focusing, clear differentiation from the competition, the involvement of employees, and understanding and implementing the brand in an integrated way are and remain the most important success factors of powerful brands – something which Leuze electronic has understood and successfully implemented”, explains Andrej Kupetz, managing director of the German Brand Institute.