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ZMDI has been chosen by the Association of Marketing & Communication Professionals as a Gold Award winner in the “2015 MarCom Awards” competition in the corporate image category for its video “A Greener Future Under a Pink Umbrella”

04 November 2015

ZMD AG (ZMDI), an award-winning global semiconductor company headquartered in Dresden, Germany, and specializing in enabling energy-efficient solutions, today announces that ZMDI’s Global Corporate Marketing and Communications division has been awarded the Gold Award in the “2015 MarCom Awards” competition in the corporate identity category for ZMDI’s video “A Greener Future Under a Pink Umbrella.” ZMDI offers superior solutions for power management, sensing, battery management, automotive ASICs and industrial ASSPs.

With over 6500 entries from companies from around the globe, a gold win is a fantastic acknowledgement for the MarCom department of ZMDI. The “MarCom Awards” is perhaps the largest and most well respected competition of its kind in the world. Previous recipients of the award include media conglomerates and “Fortune 50” companies. With a judging panel administered by the Association of Marketing and Communication Professionals, awards are given in recognition of those companies whose talents exceed the highest standard of excellence and serve as a benchmark for the industry.

“It is truly a great accomplishment to have won gold at the MarCom Awards in this category,” stated Daniel Aitken, ZMDI’s Global Director of Corporate Marketing, Communications and Customer Experience. “The message of our ‘A Greener Future Under a Pink Umbrella’ theme was to clearly articulate the ZMDI product-value proposition of enabling energy-efficient solutions. This theme complements our longstanding corporate brand statement, "Pink is the New Green.” The pink umbrella represents our global position as well as our ability to affect change in practically every industry through our technical expertise and predominating mission of developing solutions that enable our customers to develop energy-efficient products that contribute to a greener world.” Mr. Aitken added, “The diverse semiconductor solutions designed by ZMDI have had and continue to have a tremendous impact, not only in the automotive market by helping reduce the need for fuel with a resulting reduction in CO2 emissions into the atmosphere. ZMDI solutions also impact the industrial, information technology, medical, white goods and consumer markets by helping manufacturers develop energy-efficient products.”

About The MarCom Awards

The US-based “MarCom Awards” is a creative competition for any individual or company, anywhere in the world, involved in the concept, writing and design of print, visual, audio and web materials and programs. Entries come from corporate marketing and communication departments, advertising agencies, public relations firms, design shops, production companies and freelancers. A look at the winners shows a range in size from individuals to media conglomerates and “Fortune 50” companies.

About ZMDI

Zentrum Mikroelektronik Dresden AG (ZMDI) is an award-winning global semiconductor company headquartered in Dresden, Germany, and specializing in enabling energy-efficient solutions. ZMDI is global supplier of analog and mixed-signal semiconductors solutions for automotive, industrial, medical, mobile sensing, information technology and consumer applications. These solutions enable their customers to create the most energy-efficient products in multi-market sensing, including automotive and mobile; power management; motor controlling; battery management; and other industrial application-specific standard products (ASSP).

For over 50 years, ZMDI has been globally headquartered in Dresden, Germany. ZMDI serves customers directly as well as through global distribution partners located throughout Europe, Asia and Americas.

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